# Matt Sichterman

> Engineer, entrepreneur, and former hogmollie.

I'm Matt, CTO at [Flamel.ai](https://flamel.ai/). Flamel is the paid media hub for multi-location brands, running localized paid campaigns across Google, Meta, and ChatGPT. Flamel is joining Yext. I'm also co-founder of [Jurgy](https://jurgy.co), Beef Jerky for Champions, a brand I started with Baltimore Ravens center Cam Jurgens.

[What the heck is a hogmollie?](https://www.urbandictionary.com/define.php?term=hogmollie)

## Contact

- Email: msichterman1@gmail.com
- X: https://x.com/mattsichterman
- Instagram: https://www.instagram.com/mattsichterman
- GitHub: https://github.com/msichterman
- LinkedIn: https://www.linkedin.com/in/msichterman

## Projects

- [Flamel Studio](https://flamel.ai): Flamel is the paid media hub for multi-location brands, running localized paid campaigns across Google, Meta, and ChatGPT. Architected Luna, an autonomous AI agent with tool-calling, and Ad Playbooks for automated ad sets and budget pacing.
- [Flamel Web & Docs](https://docs.flamel.ai): High-conversion marketing site alongside interactive developer docs for the Flamel platform.
- [Jurgy Beef Jerky](https://jurgy.co): Beef Jerky for Champions. Co-founded a craft CPG brand with Baltimore Ravens center Cam Jurgens. Formulated 6 proprietary flavors, scaled direct-to-consumer operations, and expanded into 150+ retail stores.
- [Fitsick](https://fitsick.com): AI workout planner for hypertrophy training. Plan, track, and schedule workouts with embedded video demos and a synced training overview.
- [Burnaze](https://burnaze.com): Daily news and intelligence for franchise and multi-location brands, covering QSR, fitness, home services, and emerging concepts.
- [Ads That Run](https://adsthatrun.com): Ad creative analytics. See the ads competitors are running, broken down by hook, message, angle, offer, and CTA.
- [US Credit Cards](https://www.americanexpress.com/us/credit-cards/): Deployed full-stack acquisition funnels for American Express Platinum and Gold cards to tens of millions of users with multivariate A/B testing.
- [Hudl Focus Fleet & Video](https://www.hudl.com): Built mobile and web apps for autonomous camera fleets, including Wi-Fi onboarding flows and a custom video player with pan, zoom, and mute.

## Work

### Flamel.ai

CTO (Feb 2026–Present); Senior Software Engineer (May 2023–Feb 2026).

Flamel is the paid media hub for multi-location brands, running localized paid campaigns across Google, Meta, and ChatGPT. Flamel is joining Yext.

### American Express

Full Stack Software Engineer II (Aug 2022–May 2023).

Full-stack Platinum and Gold card acquisition funnels for tens of millions of customers, with multivariate A/B testing on conversion, UX, and security.

### Hudl

Full Stack Software Engineer (Mar 2021–Aug 2022).

Web and mobile apps for Hudl Focus camera fleets: configuration, Wi-Fi onboarding, and a custom video player.